Pay Per Click (PPC)
Overview
When you pay a search engine for each visitor they send to your site, this is called pay per click (PPC). Pay per click listings are usually marked as advertisements or "Sponsored Links" and appear above or beside the search engine's organic listings. In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the position you want to rank on and you only pay if you get traffic!
PPC Benefits
- Realistic for all businesses, regardless of size.
- Immediate results
- Real-time tracking
- Targeted audience
- Set Budget size
What you get from CSG
The potential audience of the client is psychologically profiled by our team, for assessing their needs during their online search cycle. This gives us indication of potential low-bid keywords, which continue to address such needs. Advertising on such keywords can get high returns on low-bids. This helps bring down the overall average bid for the campaign.
We are constantly updating and reviewing our processes to ensure that our research and analysis give the maximum boost to your campaign.
CSG offers a multi-featured Pay-Per-Click Campaign management program, keeping in mind the four most important requisites of a successful PPC Campaign, namely :-
- Targeting quality traffic
- Identifying relevant Keywords that have high search volume and less competition.
- Improving campaign/s Click-Through-Rate (CTR).
- Using optimum bid value to achieve maximum traffic within the budget.
- Suggesting changes to improve website's convertibility
We aim to develop, implement and continually manage a successful pay-per-click advertising campaign based on your unique business needs. Our Pay Per Click Campaign Management involves:
- Account setup
- Keyword Research
- Ad creatives
- Bid management
- Landing page evaluation
- A/B testing
- Persistent monitoring to ensure the campaign gets the maximum ROI
- Periodic recommendations based on the campaign performance analysis